MISSION:
AcneFree is a dermatology-inspired skincare line that empowers you to love your complexion a. I joined AcneFree in June of 2024 (right after my birthday!) to increase online engagements through paid and organic social media management efforts, as well as through content creation and community engagement.
PLAN:
⬥ Incorporate project management software (Asana) in daily work operations in order to optimize workflow, improve communication within the marketing department, and decrease content production errors
⬥ Implement an engagement campaign with organic and paid promotion, utilizing an ad budget of $250 on Instagram
⬥ Plan a social media calendar centered on product + ingredient education
⬥ Create organic content on relevant and timely events
RESULTS:
⬥ A 900% increase in Instagram profile activity as a result of our community engagement back-to-school campaign
⬥ Exceeded campaign follower KPI by doubling the original goal
⬥ An 88% increase in external link taps on TikTok over 8 weeks
